About

Image courtesy of: Arcadia Imports, Ltd

About

Brand architect
strategist
disruptor
team builder



As with any good dinner party, there is always someone that has a knack for conversation and can engage a table full of guests with exciting stories. This is what I do every single day, except my table is filled with strategists, influencers, internal and external stakeholders, and my stories are centered around the emotional connections that make people love their favorite brands.

Marketing is my passion. I carry 20+ years of experience working with various brands, both big and small, to shift perceptions and create engaging conversations. I specialize in building thoughtful, strategic, and results-driven marketing campaigns to tell compelling brand stories that make audiences pay attention.

I am an accomplished senior creative and marketing operations executive with proven track record and strong reputation as a results-driven leader in creative development/production, project management, budget management and client relations, all while driving and upholding brand image and standards. I know how to manage internal | external teams and partners successfully, and sell-in ideas to cross-functional leadership with a pragmatic and goal-oriented approach.

When it comes down to it, we spend too much time working not to enjoy what we do or the people we work alongside. I am a strong believer that successful communication is rooted in trust and teamwork, and I surround myself with smart, creative people whose excitement is infectious.

Mantra: “…teamwork makes the dream work”

Specialties: Brand Marketing, Creative Direction, Visual Marketing & Merchandising, Integrated Communications, Strategic Planning, Messaging Development, Product Launches and Events, Influencer Marketing, Media Relations, Measurement, Reporting, Fashion, Food & Beverage, Brainstorming, Budget Management, Inter and Cross Office Leadership