Katt's Blog

HYROX isn’t just a race—it’s a brand-building machine. Why sponsors are chasing it, audiences are obsessed, and participation has become the most powerful form of marketing.

T.J. Maxx didn’t market to shoppers. They activated believers.
One bus. Three cities. Zero traditional ads.
This wasn’t a shopping tour — it was a loyalty flex.

Netflix’s $82.7B bid for Warner Bros. Discovery isn’t a merger — it’s a hostile takeover of culture itself. In this provocative breakdown, I reveal how Netflix, Paramount, and the streaming wars are reshaping consumer behavior, brand power, and the future of entertainment.

Stephen Curry’s Under Armour exit is shaking the sneaker industry, redefining personal branding, and proving that athletes now hold more leverage than legacy brands. This deep dive breaks down the strategy, the stakes, and the future of athlete-led empires.

AI isn’t taking marketers’ jobs — marketers who refuse to learn AI are. This article exposes why AI fluency is now the difference between relevance and replacement in modern marketing.

MSNBC’s shift to MS NOW lands in the middle of a cultural firestorm. Here’s the deep dive on its new “We The People” campaign, the DEI fallout, and whether this rebrand signals redemption—or another misstep.

Michelle Obama didn’t just redefine First Lady style — she redefined brand strategy. This article uncovers how The Look turns fashion into influence, representation, and the most powerful form of silent communication.

$38 billion just redrew the AI battlefield. Amazon and OpenAI didn’t sign a contract — they seized control of the narrative. Here’s the real story behind the deal, the disruption it triggers, and why marketers should be paying attention.

UA × UNLESS is redefining performance wear with plant-based innovation. But is it the next era of brand culture or a green-washed gamble? My breakdown digs into the strategy.

Walmart isn’t speeding ahead — everyone else is sleeping. As AI reshapes consumer behavior, Walmart just erased the marketing funnel altogether. Here’s why conversational commerce is rewriting the future of retail, and why most brands aren’t ready.

Paid ads buy visibility. Organic social builds trust. Here’s why brands that prioritize authentic presence win bigger, last longer, and convert deeper.

Forget traditional campaigns. Forget linear funnels. Vibe marketing + AI is turning cultural resonance, emotional connection, and micro-moments into a growth engine—and marketers are just starting to catch on.

Bad Bunny’s 2026 Super Bowl halftime show isn’t just entertainment—it’s the NFL’s boldest play for Gen Z, Latin audiences, and cultural relevance. Here’s the marketing strategy behind the headlines.

Bloom Nutrition's Treat Shoppe wasn’t just a pop-up, it was a real-time co-creation engine where fans influenced the next product drop. Explore how smart experiential strategy builds deeper brand loyalty.

Nike x SKIMS drops — and it’s more than a collab. It’s performance + culture + inclusivity colliding at the perfect time. This launch isn’t hype for hype’s sake, it’s a guide for how brands can own cultural moments, grab market share, and set a new standard.

Sephora didn’t just launch an affiliate marketing program — they flipped the script. By turning creators into storefronts, they’ve cut out the middlemen and redefined the retail playbook. Smart evolution or the start of creator fatigue?

Cardi B’s “Am I the Drama?” era is a masterclass in cultural marketing, mixing old-school hustle with digital dominance. From street sales to viral moments, here’s why her rollout is the most strategic in music right now.

Ralph Lauren just blended heritage and AI innovation with “Ask Ralph.” Here’s what it means for the future of luxury, personalization, and brand experience—and why the smartest marketers are paying attention.

Nike just flipped its most iconic tagline. “Just Do It” becomes “Why Do It?” — a bold move aimed at Gen Z’s purpose-driven mindset. Risky? Maybe. Brilliant? Definitely worth talking about.

Cracker Barrel’s rebrand sparked outrage, but the truth runs deeper. This isn’t about “wokeness” — it’s about survival. Here’s why nostalgia alone can’t keep a legacy brand relevant in 2025.