About
After years of leading brand strategy, creative direction, and marketing communications across industries — from global CPG to trade associations to community impact organizations — I realized something:
My superpower isn’t marketing.
It’s making brands unforgettable.
I build the systems, stories, and strategies that help organizations stand out… and stay consistent. Whether it’s:
★ Elevating digital ecosystems
★ Repositioning legacy brands
★ Strengthening community engagement
★ Transforming events into experiences
★ Or building full brand + content frameworks from scratch
…I help organizations show up with clarity, confidence, and cohesion.
And in 2026, I’m stepping into a new chapter as the incoming Vice President of Communications & Strategies for the Junior League of Raleigh, leading brand governance, communication strategy, and member engagement for a 1,200-member nonprofit powerhouse.
Across every project — corporate, nonprofit, or agency — my work centers around one question:
⇨ How do we make this brand impossible to ignore?
If you’re in marketing, creative operations, or communications leadership, here’s what you’ll find in my portfolio moving forward:
★ Strategic breakdowns of real brand moments
★ Thought leadership on the future of marketing + AI
★ Lessons from 10+ years building creative ecosystems
★ Behind-the-scenes insights from community impact work
★ Portfolio previews + process walkthroughs
And yes — a little bit of personality. Because strategy and storytelling can (and should) be fun.
If you’re building a brand, evolving a team, or navigating the new era of digital-first communications… I’d love to connect.
Here’s to showing up boldly in 2026.
— Katt Williams
Executive Brand & Creative Strategy Leader | VP Communications & Strategies (Incoming)