I build brands people remember. Not just campaigns they scroll past.
Brand and content strategy leader with 10+ years driving integrated marketing, campaign execution, and audience growth across CPG, events, and nonprofit organizations.
Strategy. Content. Campaigns that actually connect and perform.
About
I’ve spent the last 10+ years leading brand strategy, content, and integrated marketing across consumer brands, trade associations, and nonprofit organizations.
At some point, I realized something that changed how I approach the work:
Most brands don’t struggle with marketing.
They struggle with clarity.
Unclear positioning. Inconsistent messaging. Campaigns that don’t connect.
That’s the gap I close.
I build the strategy behind the work, not just the work itself.
That means:
★ Clarifying brand positioning so it actually stands out
★ Building content and messaging frameworks that scale
★ Leading integrated campaigns from planning through execution
★ Aligning teams so strategy does not fall apart in delivery
★ Turning complex priorities into campaigns people understand and act on
My background blends creative thinking with operational discipline.
I’ve:
★ Led integrated marketing programs that drove measurable engagement and growth
★ Built marketing systems and workflows that improve execution and visibility
★ Advised executive teams on brand positioning and narrative strategy
★ Managed cross-functional projects across content, campaigns, and communications
★ Delivered work that connects brand, audience, and business goals
That combination is what allows me to move between strategy and execution without losing momentum.
Today, I lead brand and communications strategy at Grit Collaborative and serve as Marketing Lead, Content Strategy for the Junior League of Raleigh, where I am also stepping into a Vice President, Communications leadership role.
In that work, I focus on:
★ Strengthening brand positioning
★ Modernizing content and communications ecosystems
★ Driving engagement, visibility, and fundraising performance
★ Building scalable marketing infrastructure that supports long-term growth
Across everything I do, I come back to one question:
Does this actually strengthen the brand, or are we just adding more noise?
Because execution is easy.
Clarity, consistency, and impact take strategy.
If you’re here, you’ll find:
★ Work that shows how I think, not just what I’ve made
★ Integrated campaigns, content systems, and brand strategy in action
★ A mix of corporate, nonprofit, and community-driven marketing
★ Real examples of how strategy turns into execution
If you’re building something, evolving something, or trying to make your marketing actually work—
We should talk.
— Katt