About

As with any good dinner party, there is always someone that has a knack for conversation and can engage a table full of guests with exciting stories. This is what I do every single day, except my table is filled with strategists, influencers, internal and external stakeholders, and my stories are centered around the emotional connections that make people love their favorite brands.

Marketing is my passion. I carry 15+ years of experience working with various brands, both big and small, to shift perceptions and create engaging conversations. I specialize in building thoughtful, strategic, and results-driven marketing campaigns to tell compelling brand stories that make audiences pay attention.

As a seasoned Brand Strategist and Creative Producer, I specialize in crafting brand strategies that drive revenue growth and customer engagement. In my previous roles, I collaborated closely with stakeholders to define the bedrock of the brand—core values, positioning, visual identity, and messaging. This yielded a seamless and coherent brand message across all platforms and interactions. Additionally, I’ve crafted captivating brand narratives and spearheaded vibrant photo and video campaigns that have significantly amplified brand recognition, customer loyalty, and sales performance. My history is marked by a proven ability to generate revenue for brands, accomplished through imaginative and high-impact branding solutions.

When it comes down to it, we spend too much time working not to enjoy what we do or the people we work alongside. I am a strong believer that successful communication is rooted in trust and teamwork, and I surround myself with smart, creative people whose excitement is infectious.

Mantra: “…teamwork makes the dream work”

Expertise:
Branding, Strategy & Positioning
Creative Marketing Planning & Execution
Customer Acquisition & Retention
Experiential Marketing & Event Management
Product Development Planning
Public Relations & Media Placement
Strategic Partnerships
Budget Forecast & Management
Team Leadership & Agency Relations

About me…

I’m not just a marketer; I’m a brand architect and storyteller with a passion for turning businesses into cultural icons. Over the past 15 years, I've honed my craft, collaborating with some of the world's most dynamic brands to create campaigns that not only capture attention but ignite movements.

I thrive on the challenge of transforming complex ideas into compelling narratives that resonate deeply with audiences. With a keen eye for trends and a deep understanding of consumer behavior, I've mastered the art of crafting experiences that leave a lasting impact. My work is fueled by a relentless pursuit of innovation and a commitment to delivering exceptional results.

From startups to established enterprises, I've been there, done that. I've led teams to unprecedented heights, earning industry accolades along the way. But it’s not just about the awards; it’s about the transformative power of brand storytelling. I believe that when brands connect authentically with people, magic happens.

Let’s create something extraordinary together.

Mantra: “…teamwork makes the dream work”

Strengths:
Creative Strategy
Brand Positioning
Product Marketing
Project Management
Visual & Experiential Marketing
Event Management
Customer Acquisition & Retention
Agency Relations
Public Relations
Media Placement
Strategic Partnerships
Team Leadership
Spanish (Conversational)
Budget Forecasting & Management

Technical Skills:
Project Management: Asana, Monday.com, Jira, Workfront
Online Design & Visual Communication Platform: Adobe Creative Cloud, Canva
Web Application & Design Tool: Figma
CRM Software: Hubspot, Salesforce Pardot
CMS Software: Squarespace
e-Commerce Platform: Shopify
Social Media: Meta Business Suite
Office Applications: Microsoft Office (Outlook, SharePoint, Teams, Excel, Word and PowerPoint)

Info

katinadenisewms@gmail.com

+1 908 447 1514
+1 252 999 2135