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GOAL
To create greater distinction from sister brands, Ann Taylor, LOFT, and Factory Stores, to avert growing cannibalization and reverse negative sales trends; achieved double-digit comp increase through effective repositioning, refreshed creative, cross-channel synergy, and awareness-building.
I managed the internal creative agency’s planning and execution of the brands' marketing, communications & promotional projects.
MARKETING COLLATERAL
Window & In-Store Signage, Advertising, Direct Mail, Product Knowledge, Floorsets
PROJECT ROLE
Marketing & Creative Services Manager
COMPANY
ANN, Inc.
INDUSTRY
Retail, E-Commerce
SKILLS
Omnichannel Marketing Strategy, Concept Development, Content Creation, Brand Strategy, Signage + Wayfinding