1
2
3
4
Assisted in re-inventing a diverse & aging portfolio of brands into a single, strong, contemporary entity now known as AVENUE®. This culminated in a groundbreaking campaign launch with photography masterfully created by world-renowned fashion photographer Richard Avedon, followed by Walter Chin.
I helped to create seasonal multi-tiered media marketing strategies based on business goals and sales plans.
Skills: Omnichannel Marketing Strategy, Concept Development, Content Creation, Brand Strategy, In-Store Marketing
Project Role
Marketing Coordinator | In-Store Marketing & Brand Strategy-
Company
Avenue Stores
Project Industry
Retail, E-Commerce