GOAL
Responsible for defining and communicating bar III’s style positioning each season by curating relevant, on trend, brand looks — especially during the brand launch. I ensured that the product and stories articulated the essence of the brand while providing Retail Development & Visual partners explicit instructions via style guides and floorsets. The work included styling looks for in-store as well as website, digital, print, marketing, and events.
The brand aesthetic and visual DNA are upheld in every aspect of shop design development, packaging assets, content creation, ensuring coherence across story development, seasonal key looks, on-set styling, and photography.
MARKETING COLLATERAL
In-store Signage, Mannequin & Shop Development, Packaging, Floorset & Style Guide, Event Marketing Elements
PROJECT ROLE
Visual Marketing Manager | Branded Environments
COMPANY
Macy's, Inc.
INDUSTRY
Retail, E-Commerce
SKILLS
Conceptual Development, Creative Direction, Event Marketing, PR, Fashion, Integrated Marketing, Print Production, Retail, E-commerce, Packaging
Fashion Influencer - Jane Aldridge, Sea of Shoes
Fashion Influencer - Jane Aldridge, Sea of Shoes
