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GOAL
To develop a retailer marketing plan & visual marketing prototypes to support the Braun Product Launch at Target Stores in partnership with the Target Media Network. We offered a strong Braun investment to support the launch ($800k) across digital marketing (direct + TMN), in-store displays & promotions in order to drive brand awareness & conversions.
MARKETING COLLATERAL
In-store Signage, Product Displays, Product Knowledge, Packaging
PROJECT ROLE
Brand & Trade Marketing Manager
COMPANY
De’Longhi Group, NA
INDUSTRY
B2B - Specialty Food & Beverage, Retail, E-Commerce
SKILLS
Concept Development, Brand Strategy, Content Development, User Experience, Retail Marketing, Visual Merchandising
TARGET STORES BRAUN PRODUCT ASSORTMENT