1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
GOAL
To address flattening membership and mounting trade show competition, I developed new positioning and an integrated marketing campaign, maximizing our trade show ROI. I also directed the creation of the Post Show Report, designed to attract future attendees & exhibitors. Campaign results: Record Show Increases; 32k attendees; Registration +22%; Buyer Category +20%; Distributors +12%
MARKETING COLLATERAL
2023 Summer Fancy Food Post Show Report
PROJECT ROLE
Brand Marketing Director
COMPANY
Specialty Food Association, Inc.
INDUSTRY
B2B - Specialty Food & Beverage
SKILLS
Content, Copywriting, Sales Enablement, Design Direction, Integrated Marketing