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GOAL
To develop a retailer marketing plan & visual marketing prototypes to support the CAPSULE Heating Solution. Partnered with the Product Development team on specific development roadmaps and translated the technical details and features into benefits. Developed comprehensive GTM plans that supported the product development timeframes and orchestrated the cross-functional execution plan to achieve business goals.
MARKETING COLLATERAL
In-store Signage, Product Displays, Product Knowledge, Packaging, Planograms
PROJECT ROLE
Brand & Trade Marketing Manager
COMPANY
De’Longhi Group, NA
INDUSTRY
B2B - Specialty Food & Beverage, Retail, E-Commerce
SKILLS
Product Positioning & Messaging, Brand Strategy, Content Development, User Experience, Retail Marketing, Visual Merchandising, Performance Management