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GOAL
Responsible for executing micro-events & trade shows, supporting in-store retail marketing efforts, developing in-store programming and best-in-class POS, supporting our online retailers and supporting the account sales team to ensure that we achieve our sales goals.
For this project, I created an immersive customer experience at The New York Coffee Festival - New York's flagship consumer-facing coffee event. This custom-tailored micro-event provided value to our target audiences. I designed an exhibition / demo area; managed the Design team & provided direction and overall guidance for them to create high-impact collateral and promotional pieces.
MARKETING COLLATERAL
Micro-Event Booth Design & Signage
PROJECT ROLE
Brand & Trade Marketing Manager
COMPANY
De’Longhi Group, NA
INDUSTRY
B2B, Retail, E-Commerce
SKILLS
Branding & Identity, Creative Direction, Trade Show On-Site & Content Marketing, Event Operations, Visual Marketing & Merchandising