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BRAND GUIDELINES

OVERVIEW
Revitalized the Specialty Food Association (SFA) brand by developing a new brand identity, comprehensive brand guidelines, and an engaging brand rollout video. This comprehensive rebranding effort honored the organization's legacy while positioning it for future growth.

ROLE
Brand Marketing Director

SKILLS
Branding & Identity, Brand Development, Creative Direction, Strategic Marketing, Design Development, Copywriting, Creative Strategy

INDUSTRY
B2B - Specialty Food & Beverage