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GOAL
Created a custom marketing strategy that reached SFA’s most important audiences that drove engagement, revenue, and loyalty through a variety of marketing services. Led the marketing team to produce trade show branding, experiential media, and video production.
MARKETING COLLATERAL
SFA Trade Show Branding, Photography, Trade Show & Wayfinding Signage, Email, Direct Mail, Social Posts, Experiential Concepts
Video Production
- Celebrities at the Show | Join Us Message
- Finding Trends at the Show
- Celebrating Diversity at the Show
- What are Buyers Saying?
- Sustainability at the Show
Partnership Marketing
Mobile Experience
PROJECT ROLE
Brand Marketing Director
COMPANY
Specialty Food Association, Inc.
INDUSTRY
B2B - Specialty Food & Beverage
SKILLS
Branding & Identity, Creative Direction, Trade Show On-Site & Content Marketing, Event Operations, Partnership Marketing, Brand Strategy