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GOAL
My role was responsible for defining and communicating ID Ideology’s style positioning each season by curating relevant, on trend, brand looks — especially during the brand launch, first for the womenswear line and later for menswear. I ensured that the product and stories articulated the essence of the brand while providing Macy’s Retail Development & Visual partners explicit instructions via style guides and floorsets. The work included styling looks for in-store as well as website, digital, print, marketing, and events.
The brand aesthetic and visual DNA are upheld in every aspect of shop design development, packaging assets, content creation, ensuring coherence across story development, seasonal key looks, on-set styling, and photography.
MARKETING COLLATERAL
In-store Marketing Signs, Mannequin Development & Shop Design, Mobile App Marketing, Event Marketing, Style Guide
PROJECT ROLE
Visual Marketing Manager | Branded Environments
COMPANY
Macy's, Inc.
INDUSTRY
Retail, E-Commerce
SKILLS
Conceptual Development, Creative Direction, Event Marketing, PR, Fashion, Integrated Marketing, Print Production, Retail, E-commerce, Packaging