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GOAL
To drive the look and feel of the Material Girl brand for Macy’s stores by collaborating on initiatives from an omni-channel perspective, collaborating with store optimization, space planning, omnichannel marketing and more to ensure the stories of the brand came to life in an engaging and creative way.
I developed the creative concept & visual merchandising story for the brand launch; worked to continuously build brand positioning through innovative consumer activation & visual merchandising initiatives; partnered with Shop Design to facilitate prototype shop construction, develop new fixtures, and produce marketing elements to complete the in-store presentation.
MARKETING COLLATERAL
In-store signage, mannequin & shop development, packaging, floorset & style guide
PROJECT ROLE
Visual Marketing Manager | Branded Environments
COMPANY
Macy's, Inc.
INDUSTRY
Retail, E-Commerce
SKILLS
Concept Development, Creative Direction, Brand Strategy, Environmental Design, Retail Marketing, Visual Merchandising, Fashion