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GOAL
I was responsible for developing the creative concept & visual merchandising story for American Rag Juniors at Macy’s. I partnered with shop design to develop fixtures and product merchandisers to develop on-product collateral featured in visual presentations and press events.
MARKETING COLLATERAL
In-store Signage, Mannequin & Shop Development, Packaging, Floorset & Style Guide, Event Marketing Elements
PROJECT ROLE
Visual Marketing Manager | Branded Environments
COMPANY
Macy's, Inc.
INDUSTRY
Retail, E-Commerce
SKILLS
Concept Development, Creative Direction, Brand Strategy, Environmental Design, Retail Marketing, Visual Merchandising