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BRAND
Avenue® Stores
Cloudwalkers® Shoes
SERVICES
Concept Development, Branding & Identity, Creative Direction
Assisted in re-inventing a diverse & aging portfolio of brands into a single, strong, contemporary entity now known as AVENUE®; culminated in a groundbreaking campaign launch with photography executed by world-renowned fashion photographer Richard Avedon, followed by Walter Chin.
Coordinated seasonal multi-tiered media marketing strategies based on business goals and sales plans.
PROJECT EXECUTION
Fall 2000
ABOUT THE BRAND
For over 30 years, Avenue® has been a leader in the fashion industry for plus size clothing, maintaining a commitment to its customers by offering quality plus sized clothing in sizes 14-32.