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BRAND
Specialty Food Association
SERVICES
Concept Development, Branding & Identity, Creative Direction, Trade Show Content Marketing
Defined the "That’s Fancy." and “What is Specialty?” brand identity and creative vision, and worked on bringing it to life for the next seasonal marketing campaign; the goal was to create brand intimacy between the Show & association members. Provided creative direction for 2024 Winter Fancy Food Show product photography.
ABOUT THE BRAND
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $194 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade.
FANCY FOOD SHOW HOMEPAGE GRAPHICS
THAT'S FANCY SOCIAL MEDIA PLATFORM GRAPHICS
SELECT FANCY FOOD IMAGES
THAT'S FANCY + FANCY FOOD SHOW TYPE TREATMENTS & LOGOS