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BRAND
De'Longhi Group N.A.
SERVICES
Concept Development, Brand Strategy, Art Direction, Customer Activation, Visual Merchandising
Created an immersive customer experience at The New York Coffee Festival - New York's flagship consumer-facing coffee event. Designed an exhibition / demo area; managed the Design team & provided direction and overall guidance for them to create high-impact collateral and promotional pieces.
ABOUT THE BRAND
The De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under 3 internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improves the lives’ of the consumer through innovative technologies and unparalleled design.