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GOAL
Developed a campaign that would help build an emotional connection between Association members, the Fancy Food Show, and what they imagined made their exhibit & the Show “fancy”. This would lay the foundation for future trade show marketing. (i.e. 2024 Winter Fancy Food Show)
MARKETING COLLATERAL
”that’s Fancy.” Video
Campaign Design & Content Development
Campaign Photography
PROJECT ROLE
Brand Marketing Director
COMPANY
Specialty Food Association, Inc.
INDUSTRY
B2B - Specialty Food & Beverage
SKILLS
Relationship Marketing, Concept Development, Branding & Identity, Creative Direction, Trade Show Content Marketing