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GOAL
My role was equal parts analytical and creative; bridging the gap between Performance and Brand marketing. I was focused on spearheading performance creative strategy to support our growth efforts and drive profitable show attendance & member acquisition.
I managed our strategy/testing roadmap across markets, channels, and platforms, owning relationships with our media and brand team counterparts, and leading deep analysis of performance data and subsequent creative optimizations. I played a pivotal role in meeting our member acquisition targets, effectively balancing day-to-day creative optimizations with disruptive bigger swings.
MARKETING COLLATERAL
SFA Trade Show Branding, Photography, Trade Show & Wayfinding Signage, Email, Direct Mail, Social Posts, Experiential ConceptsVideo Production, ShowPartnership Marketing, Mobile Experience
PROJECT ROLE
Brand Marketing Director
COMPANY
Specialty Food Association, Inc.
INDUSTRY
B2B - Specialty Food & Beverage
SKILLS
Branding & Identity, Creative Direction, Strategic Marketing, Creative Briefs, Integrated Marketing, Business Insights, Communication, Performance Analysis, Stakeholder Management