1
2
3
4
5
6
7
8
9
10
11
GOAL
To create a structured approach that outlined the key elements and considerations involved in creating and implementing a successful Fancy Food Show marketing strategy. The framework served as a roadmap for guiding decision making and aligning marketing activities with overall business objectives.
MARKETING COLLATERAL
2023 Summer Fancy Food Strategic Framework
PROJECT ROLE
Brand Marketing Director
COMPANY
Specialty Food Association, Inc.
INDUSTRY
B2B - Specialty Food & Beverage
SKILLS
Marketing Strategy, Campaign Development, Content Creation, Marketing Communication