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BRAND
Specialty Food Association
SERVICES
Branding & Identity, Creative Direction, Trade Show On-Site & Content Marketing
Responsible for designing impactful and effective interactions between the SFA brand, Fancy Food Show, and the target audiences. Developed vision and oversaw production of at-Show events, activations, and brand experiences.
Spearheaded video content & photography with Loop Seven - a full service production company.
ABOUT THE BRAND
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $194 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade.
HERO IMAGE