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BRAND
Specialty Food Association
SERVICES
Branding & Identity, Creative Direction,
Strategic Marketing
Worked with branding agency Madwell to introduce the new brand system, including font, color palette, website design, and key brand applications across customer touchpoints.
ABOUT THE BRAND
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $194 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade.
BRANDING AT A GLANCE