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GOAL
Collaborated with Marvel to promote Spiderman apparel & accessories in conjunction with Super Hero Month and the release of their blockbuster film. Developed an aggressive marketing promotional calendar, compelling creative, and a successful online & in-store marketing campaign that drove profitable traffic, increased new customer acquisition, and generated high revenue growth.
MARKETING COLLATERAL
GWP promotion; in-store & digital marketing assets, social contest, and the floorset guide; in-store assets were developed for social / photo opportunities.
PROJECT ROLE
International Marketing Partnerships & Promotions Manager
COMPANY
The Children's Place, Inc.
INDUSTRY
Retail, E-Commerce
SKILLS
Strategic Partnerships, Business Development, Branding, Relationship Marketing, Channel Relationships, Deal Structuring, Strategic Planning, Social Media