Brand Transformation | Creative Direction | Fashion Marketing
Overview
Led brand revitalization to reposition Avenue as a modern, inclusive fashion brand, driving a bold creative evolution across campaigns and channels.
Deliverables
• Brand repositioning and identity refresh
• Creative direction for multi-channel campaigns
• Fashion storytelling and campaign development
• Cross-channel brand expression and execution
Impact
Elevated brand relevance • Increased market buzz • Delivered a cohesive, modern brand experience
Selected Work
(Campaign Creative, Fashion Editorial, Brand Identity, Visual Storytelling)
Richard Avedon photo featuring Kate Dillon
Public Relations Efforts
Photo Shoots
Grand Opening Sign Kit & Direct Mailer