Creative Direction | Visual Identity | Fashion Styling
Overview
Led creative direction and aesthetic development for bar III, building a cohesive visual identity that aligned storytelling, styling, and brand expression across touchpoints.
Deliverables
• Visual identity and aesthetic direction
• Trend assortments and styling narratives
• Brand storytelling and seasonal concepts
• Style guides and visual standards
Impact
Strengthened brand consistency • Elevated visual identity • Enhanced customer connection
Selected Work
(Trend Direction, Styling Concepts, Visual Identity, Brand Guides)
bar III Advertising Look
Brand Launch Visual Marketing Instructions
Brand Launch Series of Press Events & Pop Ups
Brand Launch Pop Up Event Invitation
Brand Launch Collage
Brand Launch Look
Brand Launch Looks for Press Event
Brand Launch Pop Up Event Shopping Bags
Brand Launch Pop Up Event New York Times Feature
Brand Launch Looks
Brand Launch Press Event Display
Brand Launch Press Event - Celebrity Guest Solange Knowles