Retail Launch Strategy & Integrated Marketing | De’Longhi Group North America

Retail Marketing | Product Launch | Brand Strategy

Overview

Led a 360° retail launch strategy for Braun at Target, aligning brand, shopper experience, and marketing execution across digital and in-store channels.

Deliverables

• Retail launch strategy and cross-channel planning
• Digital advertising and campaign assets
• Packaging, in-store displays, and merchandising
• Product education and supporting content

Impact

Delivered a cohesive retail brand experience • Strengthened shopper engagement • Supported sales growth at launch

Selected Work

(Digital Campaigns, Retail Displays, Packaging, Product Content)