Creative Direction & Project Management

Creative Direction | Event Marketing | Visual Storytelling

Overview

Led creative direction for elevated event visuals supporting the Specialty Food Association and Fancy Food Shows.

Deliverables

• Art direction and visual storytelling
• Event photography and video direction
• Digital, social, and event marketing assets

Impact

Elevated brand visuals • Stronger event storytelling • Scalable creative assets across channels

Visual System

(Hero Image, Product Photography, sofi™ Awards Gallery, Website Image Library)