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Experiential Marketing & Brand Activation | Specialty Food Association

Experiential Marketing

Experiential Marketing | Event Strategy | Brand Activation

Overview

Led experiential marketing strategy and execution to elevate brand presence, drive engagement, and create immersive event experiences across the Fancy Food Shows.

Deliverables

• Experiential marketing and activation strategy
• Event branding and on-site storytelling
• Campaign content and promotional assets
• Integrated digital and event marketing materials

Impact

Elevated on-site brand experience • Increased audience engagement • Strengthened multi-channel storytelling

Selected Work

(Event Activations, Booth & On-Site Branding, Campaign Assets, Experiential Content)

2023 Summer Fancy Food Show Attendee Engagement Video

2023 Summer Fancy Food Show Registration

CBS News Exhibitor Feature

Celebrity Appearance: Tom Colicchio, American Chef | Exhibitor

Celebrity Appearance: Whoopi Goldberg at the Italian Pavilion

Tom Colicchio | Product Booth

SFA President, Bill Lynch | Video Prep

Diversity, Equity, & Inclusion Video. Partnership with (included) CPG.

included CPG Exhibitors

Celebrity Appearance: Whoopi Goldberg visiting product booth

2023 Summer Fancy Food Show Wrap Video

Press Relations and Trend Spotters

Massimo Bottura | Italian chef and Entrepreneur

Floor Overview

Sustainability in Specialty Food Video