Experiential Marketing | Event Strategy | Brand Activation
Overview
Led experiential marketing strategy and execution to elevate brand presence, drive engagement, and create immersive event experiences across the Fancy Food Shows.
Deliverables
• Experiential marketing and activation strategy
• Event branding and on-site storytelling
• Campaign content and promotional assets
• Integrated digital and event marketing materials
Impact
Elevated on-site brand experience • Increased audience engagement • Strengthened multi-channel storytelling
Selected Work
(Event Activations, Booth & On-Site Branding, Campaign Assets, Experiential Content)
2023 Summer Fancy Food Show Attendee Engagement Video
2023 Summer Fancy Food Show Registration
CBS News Exhibitor Feature
Celebrity Appearance: Tom Colicchio, American Chef | Exhibitor
Celebrity Appearance: Whoopi Goldberg at the Italian Pavilion
Tom Colicchio | Product Booth
SFA President, Bill Lynch | Video Prep
Diversity, Equity, & Inclusion Video. Partnership with (included) CPG.
included CPG Exhibitors
Celebrity Appearance: Whoopi Goldberg visiting product booth
2023 Summer Fancy Food Show Wrap Video
Press Relations and Trend Spotters
Massimo Bottura | Italian chef and Entrepreneur
Floor Overview
Sustainability in Specialty Food Video
