Growth Strategy | Audience Targeting | Marketing Analytics
Overview
Led a data-driven strategy to reposition the Fancy Food Show, rebuild audience targeting, and drive measurable growth across key attendee segments.
Deliverables
• Audience segmentation and targeting strategy
• Campaign optimization and performance analysis
• Post-show reporting and insights framework
• Cross-team alignment on data and execution
Impact
+22% registration growth • +20% buyer growth • +12% distributor growth
Selected Work
(Campaign Strategy, Targeting Framework, Performance Reporting, Growth Insights)
