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Strategic Roadmap & Event Marketing Planning | Specialty Food Association

Brand Guidelines

Event Strategy | Campaign Planning | Integrated Marketing

Overview

Developed a strategic roadmap to align content, audience engagement, and business goals for the Summer Fancy Food Show, improving coordination and execution across teams.

Deliverables

• Event marketing strategy and roadmap
• Content and campaign planning framework
• Sponsorship and engagement strategy
• Timeline, priorities, and execution plan

Impact

Improved cross-team alignment • Streamlined execution • Stronger, more cohesive event impact

Selected Work

(Strategic Roadmap, Campaign Plan, Content Strategy, Event Marketing Framework)