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Experiential Marketing & Brand Activation | De’Longhi Group North America

Brand Guidelines

Experiential Marketing | Brand Strategy | Event Activation

Overview

Led experiential marketing strategy and execution for micro-events and coffee festival activations, creating immersive brand experiences to elevate awareness and engagement.

Deliverables

• Experiential strategy and event concepting
• Booth design and on-site brand experience
• Event management and execution
• Promotional and supporting marketing assets

Impact

Elevated brand visibility • Delivered immersive consumer engagement • Strengthened premium brand perception

Selected Work

(Event Activations, Booth Design, Experiential Content, Promotional Assets)

Display Image

3D Design Layout

Design Installation

Consumer Engagement on Show Floor