Retail Experience & Visual Strategy | Macy’s Maison Jules

Retail Experience | Visual Merchandising | Brand Strategy

Overview

Led retail experience strategy and visual execution for Maison Jules, creating a cohesive in-store environment that aligned brand storytelling, merchandising, and customer engagement.

Deliverables

• Retail experience strategy and in-store storytelling
• Visual merchandising and fixture direction
• Mannequin styling and product presentation
• Cross-store visual consistency and execution

Impact

Delivered a cohesive retail aesthetic • Increased customer engagement • Strengthened in-store brand presence

Selected Work

(Retail Displays, Visual Merchandising, Store Environment, Styling Direction)