Omni-Channel Campaign Strategy & Brand Partnership | The Children’s Place
Overview
Led omni-channel marketing strategy and execution for a co-branded Marvel campaign, driving customer acquisition and sales through integrated digital, in-store, and experiential activation.
Deliverables
• Campaign strategy and brand partnership execution
• Digital marketing and promotional assets
• In-store displays and retail activation
• Experiential and cross-channel campaign integration
Impact
Drove significant sales lift • Increased customer acquisition • Delivered a cohesive, high-impact campaign experience
Selected Work
(Campaign Assets, Digital Marketing, In-Store Displays, Brand Partnership Execution)
Marketing Campaign Character Focus
Marketing Promotion
Omnichannel Marketing: floor merchandising, email, promotional book giveaway, social media, & signage
Promotional In-store Sign