Integrated Marketing | Creative Direction | Retail Campaigns
Overview
Led 360° integrated marketing campaigns across 1,100 stores, strengthening brand storytelling and driving visibility across digital, direct, and in-store channels.
Deliverables
• Omni-channel campaign strategy and planning
• Creative direction across email, social, and digital
• Direct mail and in-store marketing assets
• Cross-channel storytelling and campaign alignment
Impact
Strengthened brand visibility • Delivered cohesive storytelling across channels • Contributed to measurable business growth
Selected Work
(Campaign Assets, Email & Digital, Direct Mail, In-Store Marketing)
Back to School Brand Marketing Campaign
TCP Blog
Campaign Application: Website Landing Page
Mobile Application
Instagram Profile
Advertising