Brand Identity | Visual Direction | Retail & Digital Styling
Overview
Led brand identity and visual direction to create a cohesive, trend-forward presence across retail and digital channels.
Deliverables
• Brand identity and visual styling system
• Seasonal direction and trend storytelling
• Style guides and presentation materials
• Cross-channel visual alignment (retail + digital)
Impact
Created a cohesive brand presence • Strengthened visual consistency across channels • Elevated trend relevance and styling direction
Selected Work
(Style Guides, Seasonal Direction, Visual Styling, Brand Presentations)
ID Ideology Women Brand Video
Shop Development including in-store signage, packaging and shop elements
Mannequin Development
Shop Signage
ID Ideology Men Social Campaign
Marketing Elements
ID Ideology Men Digital Marketing