Brand Strategy & Visual Identity Development
ID Ideology - Brand Identity & Styling Execution
Directed the creation of a cohesive brand identity across product styling, retail environments, and digital channels to strengthen market positioning.
Defined seasonal trends and curated on-trend looks that aligned with brand vision and customer expectations.
Developed comprehensive style guides and floorset plans to ensure consistent execution across in-store and digital experiences.
Partnered with cross-functional teams to align design, merchandising, and marketing strategies, enhancing brand recognition and driving customer engagement.
ID Ideology Women Brand Video
Shop Development including in-store signage, packaging and shop elements
Mannequin Development
Shop Signage
ID Ideology Men Social Campaign
Marketing Elements
ID Ideology Men Digital Marketing