Experiential Retail & Brand Environment Strategy | Macy’s

Retail Experience | Visual Merchandising | Brand Strategy

Overview

Led experiential retail strategy and visual execution for the Material Girl brand, creating an immersive in-store environment that strengthened engagement and brand identity.

Deliverables

• Experiential retail concept and in-store storytelling
• Visual merchandising and spatial design
• Integrated brand touchpoints across the retail environment
• Campaign alignment across in-store and marketing channels

Impact

Delivered a cohesive retail brand experience • Strengthened customer engagement • Elevated in-store brand presence

Selected Work

(In-Store Displays, Visual Merchandising, Retail Environment, Brand Touchpoints)