Brand Revival & Creative Reinvention
Avenue — Plus-Size Brand Transformation
📌 Situation: Avenue needed a modern, inclusive repositioning.
📌 Task: Rebuild brand identity and lead creative revival.
📌 Action: Directed multi-channel creative including campaigns with Richard Avedon and Walter Chin.
📌 Result: Delivered a bold, cohesive brand experience that elevated relevance and market buzz.
Richard Avedon photo featuring Kate Dillon
Public Relations Efforts
Photo Shoots
Grand Opening Sign Kit & Direct Mailer