Brand Strategy & Leadership | Creative Direction & Execution
Avenue - Plus-Size Brand Revival
Reimagined Avenue’s brand identity, leading a bold repositioning to celebrate confidence, style, and inclusivity in the plus-size market.
Directed high-impact creative, including a fashion shoot with Richard Avedon and Walter Chin, reinforcing Avenue as a fashion authority.
Orchestrated a multi-channel campaign integrating PR, celebrity placements, and empowering messaging across digital and in-store platforms.
Delivered a cohesive omnichannel brand experience, elevating fit and quality as core differentiators, resulting in heightened brand relevance and market buzz.
Richard Avedon photo featuring Kate Dillon
Public Relations Efforts
Photo Shoots
Grand Opening Sign Kit & Direct Mailer