Avenue Reimagined: A Plus-Size Brand Revival
Avenue’s transformation started with a bold fashion shoot by legends Richard Avedon and Walter Chin—launching a full-scale rebrand that turned heads. We followed with top-tier PR, celebrity placements, and standout plus-size models to reposition the brand with authority and style. Updated in-store assets, empowering messaging, and a focus on fit and quality brought the omnichannel vision to life. The result? Avenue became more than a store—it became a statement.
My Impact:
Revitalized a legacy brand through omnichannel strategy
Led creative rooted in confidence, style, and inclusivity
Elevated fit and quality as key differentiators
Drove PR buzz and fashion credibility in a crowded market
Richard Avedon photo featuring Kate Dillon
Public Relations Efforts
Grand Opening Sign Kit & Direct Mailer
Photo Shoots