Brand Strategy, Leadership & Cross-Functional Alignment
De’Longhi Group North America - Braun Product Launch at Target

Led a 360° integrated marketing campaign to introduce Braun products at Target, in collaboration with Target Media Network.
Directed creative development for digital advertising, in-store displays, and packaging, ensuring a cohesive brand experience.
Partnered with cross-functional teams to deliver visually engaging signage, product education materials, and promotional activations.
Drove alignment between global brand standards and localized retail strategies to maximize consumer engagement and sales impact.

Brand Strategy, Leadership & Cross-Functional Alignment