Brand Strategy, Leadership & Cross-Functional Alignment

Brand Strategy, Leadership & Cross-Functional Alignment
De’Longhi Group North America - Braun Launch at Target

📌 Situation: Braun needed a strong retail launch to stand out in Target.
📌 Task: Lead full 360° integrated marketing.
📌 Action: Directed digital ads, packaging, in-store displays, and product education assets.
📌 Result: Delivered a cohesive brand experience that supported shopper engagement and sales growth.