Event Marketing & Brand Communications
The Petrova Experience — CX Strategy Conference 2024
📌 Situation: The CX Strategy Conference needed cohesive creative direction and unified event branding.
📌 Task: Strengthen visibility and deliver an elevated, on-brand event experience across channels.
📌 Action: Led creative direction; produced digital, print, and on-site assets; aligned internal and external partners.
📌 Result: Delivered a polished, consistent brand presence that elevated attendee experience and reinforced event positioning.