Creative Direction & Project Management

Creative Direction & Project Management
Specialty Food Association – Fancy Food Shows

📌 Situation: SFA needed elevated event visuals that reflected a premium brand identity.
📌 Task: Direct event photography and video to capture storytelling-worthy content.
📌 Action: Led creative development; collaborated with agency partners; guided art direction and production.
📌 Result: Produced elevated visual assets used across digital, social, and event channels to boost engagement.