Creative Direction & Project Management
Specialty Food Association – Fancy Food Shows

Partnered with a marketing agency to brainstorm and develop creative concepts for elevated event photography and video, ensuring alignment with SFA’s premium brand identity.
Collaborated on art direction, staging, and visual storytelling to highlight sofi™ Award-winning products and enhance the event’s visual appeal.
Guided the creative process from ideation through execution, providing feedback and ensuring all deliverables met brand standards and event objectives.
Facilitated seamless communication between internal teams and the agency, driving alignment on strategy, timelines, and revisions.
Leveraged creative assets across multiple channels—including digital, social, and event signage—to amplify engagement and brand visibility.

Creative Direction & Project Management