Brand Strategy & Leadership
The Children’s Place — Marvel Co-Branded Campaign
📌 Situation: TCP needed a high-impact activation for Marvel Super Hero Month.
📌 Task: Lead omni-channel co-branded marketing.
📌 Action: Directed digital, in-store, promotional, and experiential assets.
📌 Result: Drove major sales lift and new customer acquisition.
Marketing Campaign Character Focus
Marketing Promotion
Omnichannel Marketing: floor merchandising, email, promotional book giveaway, social media, & signage
Promotional In-store Sign