Brand Strategy & Creative Leadership
Specialty Food Association – Rebrand Initiative

Spearheaded a comprehensive rebrand for the Specialty Food Association, developing a refreshed brand identity, tone of voice, and visual system to reflect innovation and leadership in the specialty food industry.
Created comprehensive brand guidelines to ensure consistency across digital, print, and experiential touchpoints, enabling scalable adoption by internal teams and external partners.
Oversaw the design and production of branded assets, delivering cohesive visual storytelling and market-facing content.
Collaborated cross-functionally and with external agencies to align creative deliverables with strategic objectives and business goals.
Directed and mentored creative teams and freelancers, implementing workflows and quality standards that elevated efficiency and maintained brand integrity.

Brand Rollout Video