Brand Strategy & Creative Leadership
Specialty Food Association – Rebrand Initiative

📌 Situation: SFA’s brand identity and messaging needed modernization.
📌 Task: Lead a comprehensive rebrand across digital, print, and experiential channels.
📌 Action: Developed visual system, voice, and brand standards; directed creative teams and agency partners.
📌 Result: Delivered a scalable, refreshed brand identity that elevated SFA’s market presence.

Brand Rollout Video