Brand Strategy & Leadership
The Petrova Experience —Brand Guide Refinement
📌 Situation: Brand standards were incomplete and inconsistently applied across creative touchpoints.
📌 Task: Refine and expand brand guidelines for clarity, alignment, and scalability.
📌 Action: Strengthened visual identity, tone, and direction; supported teams with clear creative guidance.
📌 Result: Improved brand cohesion and ensured consistent, strategic execution across all content and platforms.
