Creative Direction & Brand Transformation
De’Longhi Group North America - Positioning Refinement Concept
Spearheaded a full-scale brand transformation in collaboration with a creative agency, revitalizing identity and market presence.
Utilized deep audience insights to shape positioning, messaging, and integrated marketing strategies.
Developed and executed multi-channel campaigns to optimize a diverse product portfolio and ensure brand consistency.
Delivered a scalable brand identity and marketing framework that elevated brand equity and reinforced category leadership.
Brand Concept Video
