Creative Direction & Brand Transformation
De’Longhi Group North America - Positioning Refinement
📌 Situation: De’Longhi needed a refreshed identity to strengthen competitiveness.
📌 Task: Revitalize brand and elevate market presence.
📌 Action: Partnered with agency; shaped messaging, positioning, and creative execution.
📌 Result: Delivered a modern brand framework that enhanced market relevance and cohesion.
Brand Concept Video
