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Content Creation & Social-First Marketing

2024 CX Strategy Conference

Content Creation & Social-First Marketing
The Petrova Experience

  • Designed and executed cohesive brand storytelling assets and digital content that elevated engagement and reinforced brand strategy across social platforms.

  • Led the creative development of campaigns across social media and branded content to drive awareness and engagement.

  • Oversaw B2B content creation, social media management, and founder-as-influencer strategy, fostering digital community growth and brand positioning.

  • Reviewed and approved creative concepts, briefs, and final assets, ensuring alignment with brand voice, visual identity, and strategic goals.

  • Translated client objectives into compelling content for LinkedIn, Instagram, YouTube, and other platforms while staying ahead of trends in social media and influencer culture.