Creative Brand Marketing
JerseySTEM

Owned the development of a comprehensive brand guideline, defining visual identity elements such as color palettes, typography, and imagery for cohesive brand expression.
Led JerseySTEM’s content strategy across social media, digital platforms, and community-building initiatives to strengthen brand presence and engagement.
Managed creative resourcing, including internal contributors and a network of freelancers and production partners, to deliver high-quality content on time and on budget.
Collaborated with Education and Operations teams to align all deliverables with brand standards and strategic objectives.
Oversaw the creative pipeline, ensuring visibility, prioritization, and timely resolution of bottlenecks to maintain smooth production flow.

Creative Brand Marketing