Experiential Retail & Brand Strategy
Macy’s - Material Girl Experience
📌 Situation: Material Girl needed a refreshed in-store presence.
📌 Task: Create immersive retail storytelling.
📌 Action: Led visual design, merchandising, and integrated touchpoints.
📌 Result: Delivered a unified brand environment that strengthened engagement and identity.
Material Girl Brand Launch Marketing Campaign
Brand Launch Experience: Madonna & Lourdes
Shop Design: Mannequins
Window Display
Style Guide Illustrations
Shop Design: Feature Mannequin
Product Launch Merchandsing
Packaging