Brand Strategy & Experiential Design
Macy’s - Material Girl Brand Experience
Led the development of an omni-channel strategy to elevate Material Girl’s presence within Macy’s stores through immersive brand storytelling.
Designed and executed captivating in-store experiences by integrating visual merchandising, shop design, and marketing elements.
Collaborated with cross-functional teams to align creative vision with business objectives, ensuring cohesive execution across all touchpoints.
Delivered a unified brand environment that enhanced shopper engagement and reinforced Material Girl’s identity in a competitive retail landscape.
Material Girl Brand Launch Marketing Campaign
Brand Launch Experience: Madonna & Lourdes
Shop Design: Mannequins
Window Display
Style Guide Illustrations
Shop Design: Feature Mannequin
Product Launch Merchandsing
Packaging