Brand Strategy & Creative Leadership
Ann Taylor Factory - Brand Differentiation
📌 Situation: ATF needed clearer differentiation from Ann Taylor and LOFT.
📌 Task: Build a distinct brand strategy and marketing presence.
📌 Action: Led refreshed creative across digital, in-store, and email.
📌 Result: Reversed declining sales and delivered double-digit YOY growth.
Ann Taylor Direct Mailers
Campaign Marketing Elements & Visual Merchandising
Ann Taylor Pant Fits Direct Mailer
Ann Taylor Direct Mailer