Brand Strategy & Leadership | Creative Direction & Execution
Ann Taylor Factory - Brand Differentiation and Sales Growth
Crafted and implemented a comprehensive brand strategy to differentiate Ann Taylor Factory from sister brands Ann Taylor and LOFT, strengthening market identity.
Directed refreshed creative and cross-channel campaigns spanning digital, in-store, and email marketing to deliver a unified customer experience.
Partnered with cross-functional teams in merchandising, design, and operations to ensure alignment across all touchpoints.
Reversed negative sales trends, achieving double-digit YOY sales growth through strategic marketing initiatives and customer-focused storytelling.
Ann Taylor Direct Mailers
Campaign Marketing Elements & Visual Merchandising
Ann Taylor Pant Fits Direct Mailer
Ann Taylor Direct Mailer